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Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.

By: Butow, Eric [author.]Contributor(s): Allton, Mike [author.] | Herman, Jenn [author.] | Liu, Stephanie [author.] | Robinson, Amanda [author.]Material type: Text

TextPublisher: Irvine : Entrepreneur Press, 2020Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781599186740DDC classification: ERI Summary: "Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Provided by publisher.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Dorset College - Main Library	ERI 658.8 (Browse shelf (Opens below))	Available		ERI 658.8 A
Reference	Dorset College - Main Library	ERI 658.8 (Browse shelf (Opens below))	Not for loan		ERI 658.8 R

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Previous	909 Guns, Germs & Steel : A short history of everybody for the last 13.000 years	972TAY ICM world travel atlas	972TAY ICM world travel atlas	ERI 658.8 Ultimate guide to social media marketing /	ERI 658.8 Ultimate guide to social media marketing /	PAU 658.022 Entrepreneurship and Small Business: Start-up, Growth and Maturity	PAU 658.022 Entrepreneurship and Small Business: Start-up, Growth and Maturity

"Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Provided by publisher.

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