01465cam a2200289 a 4500 15982263 OSt 20220701132513.0 091113s2010 njua b 001 0 eng d 2009047256 9780470537190 (cloth) DLC DLC DLC HF5415.1265 .F678 2010 658.8/72 22 Fox, Vanessa, 1972- Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox. Hoboken, N.J. : John Wiley & Sons, c2010. xiv, 242 p. ill.; 24 cm. Includes bibliographical references and index. How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. Internet marketing. Internet searching. Web search engines. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 1350 1350 0 0 ddc 0 0 DC-Main DC-Main 2022-07-01 0 658.8FOX 658.8FOX 2022-07-01 2022-07-01 BK