02214cam a2200421 i 4500 22079962 OSt2021023736 20260210154231.0 210614s2022 njua b 001 0 eng 2021023736 9781944659790 (hardcover) 9781944659820 (paperback) 9781944659806 (ebook) 9781944659813 (ebook other) 22079962 DLC eng rda DLC DLC pcc HF5415.13 .L5883 2022 658.8 23 1 Lovelock, Christopher H., author. Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. Ninth edition. New Jersey : World Scientific, [2022] xvii, 665 pages : illustrations ; 29 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"-- Provided by publisher. Marketing Management. Professions Marketing. Service industries Marketing. Customer services Marketing. Wirtz, Jochen, author. 7 cbc orignew 1 ecip 20 y-gencatlg ddc REF 2392 2392 0 0 ddc 0 0 DC-Main DC-Main 2026-02-10 0 658.8 1 WIR 658.8 WIR R 2026-02-10 2026-02-10 REF