people, technology, strategy Lovelock, Christopher H. creator author. Wirtz, Jochen author. text bibliography nju 2022 Ninth edition. monographic eng

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xvii, 665 pages : illustrations ; 29 cm "Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"-- Jochen Wirtz, Christopher Lovelock. Includes bibliographical references and index. Marketing Management Professions Marketing Service industries Marketing Customer services Marketing HF5415.13 .L5883 2022 658.8 1 9781944659790 9781944659820 2021023736 DLC 210614 20260210154231.0 22079962 eng