01850nam a22003615i 4500 21679322 OSt 20260424131506.0 200818s2020 cau 000 0 eng 2020944509 9781599186740 (paperback) 9781613084328 (ebook) 21679322 DLC eng rda DLC pcc 658.8 ERI ERI 658.8 Butow, Eric, author. Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. 2009 Irvine : Entrepreneur Press, 2020. pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Provided by publisher. Allton, Mike, author. Herman, Jenn, author. Liu, Stephanie, author. Robinson, Amanda, author. 0 ibc orignew 2 epcn 20 y-gencatlg ddc BK 2400 2400 0 0 ddc 0 0 DC-Main DC-Main 2026-04-24 0 ERI 658.8 ERI 658.8 A 2026-04-24 2026-04-24 BK 0 0 ddc 0 0 DC-Main DC-Main 2026-04-24 0 ERI 658.8 ERI 658.8 R 2026-04-24 2026-04-24 REF