Butow, Eric creator author. Allton, Mike author. Herman, Jenn author. Liu, Stephanie author. Robinson, Amanda author. text cau 2020 monographic eng

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pages cm "Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. ERI ERI 658.8 9781599186740 2020944509 DLC 200818 20260424131506.0 21679322 eng