Rogan, Donal.

Marketing : an introduction for students in Ireland / Donal Rogan. - 4th ed. - Dublin : Gill & Macmillan, 2011. - ix, 445 p. : ill., charts, tables ; 25 cm.

Previous ed., 2007.

Includes bibliographical references and index.

9780717149810 0717149811


Marketing.
Marketing--Ireland.

658.8009415