Fill, Chris. <br/><br/>
Marketing communications :  contexts, contents and strategies / 
Chris Fill. 
 - 2nd ed. 
 - London :  Prentice Hall,  1999. 
 - xxiii,656p.,[8]p. of plates :  ill.(some col.) ;  25 cm. 
<br/><br/> Previous ed. published as "Marketing communications: frameworks, theories and applications", 1995. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130102296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.