00947 a2200265 4500 136461127 MePoLT 20220621140554.0 981214s1999 enk 000 ||eng|d 0130102296 ()0130102296 UK-BiTAL MePoLT rda Fill, Chris. Marketing communications : contexts, contents and strategies / Chris Fill. 2nd ed. London : Prentice Hall, 1999. xxiii,656p.,[8]p. of plates : ill.(some col.) ; 25 cm. Previous ed. published as "Marketing communications: frameworks, theories and applications", 1995. Includes bibliographical references and indexes. Communication in marketing. Marketing channels. Sales promotion. communication in marketing marketing channels sales promotion transfer Your library 519 519 0 0 ddc 0 0 DC-Main DC-Main 2022-06-28 1 658.802FIL 658.802FILA 2022-11-04 2022-10-20 2022-06-28