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Marketing communications : contexts, contents and strategies / Chris Fill.

By: Fill, ChrisPublication details: London : Prentice Hall, 1999Edition: 2nd edDescription: xxiii,656p.,[8]p. of plates : ill.(some col.) ; 25 cmISBN: 0130102296Subject(s): Communication in marketing | Marketing channels | Sales promotion

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Item type	Current library	Call number	Status	Date due	Barcode
	Dorset College - Main Library	658.802FIL (Browse shelf (Opens below))	Available		658.802FILA

Previous ed. published as "Marketing communications: frameworks, theories and applications", 1995.

Includes bibliographical references and indexes.

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