Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.

By: Butow, Eric [author.]Contributor(s): Allton, Mike [author.] | Herman, Jenn [author.] | Liu, Stephanie [author.] | Robinson, Amanda [author.]Material type: TextTextPublisher: Irvine : Entrepreneur Press, 2020Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781599186740DDC classification: ERI Summary: "Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Provided by publisher.
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Item type Current library Call number Status Date due Barcode
Books Books Dorset College - Main Library
ERI 658.8 (Browse shelf (Opens below)) Available ERI 658.8 A
Reference Reference Dorset College - Main Library
ERI 658.8 (Browse shelf (Opens below)) Not for loan ERI 658.8 R

"Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Provided by publisher.

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