000			02214cam a2200421 i 4500
001			22079962
003			OSt2021023736
005			20260210154231.0
008			210614s2022 njua b 001 0 eng
010			_a 2021023736
020			_a9781944659790 _q(hardcover)
020			_a9781944659820 _q(paperback)
020			_z9781944659806 _q(ebook)
020			_z9781944659813 _q(ebook other)
035			_a22079962
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.L5883 2022
082	0	0	_a658.8 _223 _b1
100	1		_aLovelock, Christopher H., _eauthor.
245	1	0	_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock.
250			_aNinth edition.
264		1	_aNew Jersey : _bWorld Scientific, _c[2022]
300			_axvii, 665 pages : _billustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"-- _cProvided by publisher.
650		0	_aMarketing _xManagement.
650		0	_aProfessions _xMarketing.
650		0	_aService industries _xMarketing.
650		0	_aCustomer services _xMarketing.
700	1		_aWirtz, Jochen, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cREF
999			_c2392 _d2392