000			01850nam a22003615i 4500
001			21679322
003			OSt
005			20260424131506.0
008			200818s2020 cau 000 0 eng
010			_a 2020944509
020			_a9781599186740 _q(paperback)
020			_z9781613084328 _q(ebook)
035			_a21679322
040			_aDLC _beng _erda _cDLC
042			_apcc
082			_2658.8 _aERI _bERI 658.8
100	1		_aButow, Eric, _eauthor.
245	1	0	_aUltimate guide to social media marketing / _cEric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.
263			_a2009
264		1	_aIrvine : _bEntrepreneur Press, _c2020.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- _cProvided by publisher.
700	1		_aAllton, Mike, _eauthor.
700	1		_aHerman, Jenn, _eauthor.
700	1		_aLiu, Stephanie, _eauthor.
700	1		_aRobinson, Amanda, _eauthor.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c2400 _d2400